The Ultimate Partner For Global Ecommerce

The Ultimate Partner For Global Ecommerce
SINCE 2006
PARTNER WITH HOFAN TO REALIZE YOUR BRAND'S FULL POTENTIAL
TIME
Dominique Turpin on How Businesses Can Keep Adding Value
TIME spoke with Turpin about his goals for CEIBS, the health of China’s economy, and the future of marketing.
Hofan is the ultimate marketing company. Because the purpose of marketing is to create, communicate, and deliver value to customers. And you do this by solving problems.
Now, this company goes on social media and reads all the comments by consumers. They take this feedback to some Chinese company and say, 'hey, you need to solve this problem.'They even have a venture capital firm to help the company fund the development and then they market these products. To me, this is your ultimate marketing machine.
Our Mission
Global Growth for Consumer Brands
Our mission is to partner with brands to realize their utmost potential. We achieve this by assisting them in enhancing their global e-commerce and marketing strategies and operations, surpassing competitors to accelerate growth, and ultimately become leaders within their industry.
50M+
Consumers
200+
Brands
100+
Best Sellers
150%+
GMV CAGR
What We Do
E-commerce Consulting
Turn data into strategies and action plans with predictive insights and ecommerce expertise.
Influencer Marketing
AI-powered influencer matching and attribution. Recruit, engage and measure influencers at scale.
Digital Marketing
AI-powered performance-driven full funnel integrated marketing
Marketplace Advertising
Accelerate sales by AI AdTech and drive incremental growth
Marketplace Accelartor
Efficient operations across multiple ecommerce platforms. Forecasting, content creation, listing optimization, ad strategy, customer service, and more.
Tiktok Shop
Launch and optimize Tiktok Shop with Hofan's AI influencer marketing system and data insight through multiple marketplace to capture full funnel values.
From High-Scale Seller to AI-Led Global Brand Growth Platform
20 years of system-driven brand building across commerce, capital, and creativity.
Our Unique DNA
Scale & Systems First
100k-SKU operating heritage; rigorous SOPs, data pipelines.
Venture-Builder Mindset
Strategy and capital at the table—founder growth-focused.
Full-Stack GTM Orchestration
Product, pricing, creative, media, retail & DTC—one P&L lens.
Methodology Over Myth
Growth by playbooks, instrumentation, and PDCA loops.
2006–2012
Seller DNA, Proven Scale:
Cross-border seller with 100k+ SKUs, Asia Top category ranks
Built industrial-grade operations systems (catalog, logistics, pricing, compliance)
2013–2017
Venture & Strategic Capital:
Launched Hofan Capital venture investments and incubation
Deep founder network; strengthened business strategy & value creation
2018
Growth Playbooks Productized:
Evolved from ad hoc campaigns to repeatable growth playbooks
Codified merchandising, pricing, lifecycle, and channel expansion motions
2019–2020
Globalization & Digital Transformation:
Drove brand internationalization and full-funnel digital execution
Automated decisioning across content, media mix, pricing, and marketplaces
2020–2025
DTC & Supply-Chain Reinvention:
End-to-end enablement from product strategy to performance media
On-the-ground implementation with instrumented ROI and LTV accountability
2025→
New Paradigm of Global Brand Expansion
Online 0→1 Launchpad — AI+Data engine standardizes selection/promotion & multi-channel e-commerce
Offline 10→100 Scaling — convert online demand into superior retail entry; expand via B2B/B2B2C
System-driven growth since 2006. Built by builders, powered by data.
SELL ON MULTIPLE MARKETPLACES WITH ONE PARTNER
Proven Product Launch Model
The Conversion Engine
Hofan's Data-Driven GTM Methodology
Dominating the Soical Commerce Landscape with AI-Powered Strategies
DATA INTELLIGENCE
CONTENT AT SCALE
CONVERSION DRIVEN
Moving beyond traditional funnels to create a self-reinforcing growth loop
Accelerate With Our AI Engine
Powered by our AI Engine, we analyze all aspects your Brand needs to consider in Marketing and Sales, optimize and automate every action in your Global E-commerce reach
Global Market Research
Direct Consumer Insights
AI Social Listening
Global Marketing Attribution
Automated Marketplace Operation
Why Partner with Hofan
1
Proven Excellence
Pioneering e-commerce since 2006
2
AI Flywheel
Synchronize marketing efforts with sales achievements
3
End-to-End Solutions
Seamless e-commerce growth across all aspects
Traction & Proof
50M+
Consumers
200+
Brands
100+
Best Sellers
150%+
GMV CAGR
Brands We Served
Partnerships
Hofan Capital
These successes underscore our ability to identify and nurture disruptive consumer innovations—from early concept through to market leadership.
JMGO
A technology company specializing in innovative projection solutions, known for its range of smart projectors.
Hohem
A leading brand specializing in AI-powered gimbals and stabilizers designed for smartphones and cameras.
eMeet
A technology company that specializes in providing high-quality video conferencing solutions and devices.
Voila
An AI-enhanced social storefront and free link-in-bio platform that allows users to easily monetize their content.
Chasing
A company that specializes in innovative underwater drones and imaging solutions, designed for marine exploration.
SMOROBOT
A high-tech company specialized in swimming pool cleaning robots.
Velotric Bike
Offers a range of stylish and high-performance electric bikes designed for urban commuting and recreational riding.
PaXini Tech
A cutting-edge haptic technology and humanoid robotics company.
Freebeat
An innovative fitness company that specializes in connected exercise bikes.
iGulu
Offers all-in-one automated home beer brewer that simplifies the brewing process.
GJS ROBOT
Specializes in creating advanced consumer battle robots and gaming robots that integrate state-of-the-art AI technology.
Shanmu Ltd.
A company that specializes in providing high-quality health supplements and nutritional solutions.
Success Stories
Helped a Mobile phone stabilizer achieve B2C strategic transformation
Challenges
OEM team lack consumer insights
Strong competitor like DJI, Insta360
Niche market product
Solutions
End-to-end e-commerce solutions
Win in Amazon then reach other marketplaces
Comprehensive targeted marketing campaigns
Result:
$100 Million
Annual GMV from ground-zero
No.1 Mobile Gimble Brand
in Amazon US and Douyin China
140+ Countries
Global Expansion
Success Stories
Hofan integrated approach enabled Plaud.ai to achieve "brand as category" status, reaching consumers with diverse content and usage scenarios they hadn't imagined, leading to unparalleled market dominance in a short period.
Challenges
Kickstarter to Mass Market
Cold start on Amazon
Innovator and followers
Segment, Value, Pricing
Solutions
TikTok Strategy for Market Penetration
Leverage TikTok marketing to capture consumer mindshare.
Position as a leader in AI innovation.
Rapidly secure top rankings on Amazon.
Build brand-category barriers to differentiate from competitors and prevent market entry by followers.
Amazon Strategy for Market Dominance:
Convert brand traffic into sales to secure a best seller position.
Block competitors and potential followers from gaining ground.
Build a market leadership barrier that sets the brand apart.
Raise the cost for copycats by increasing follow-on expenses and risks.
Result:
10M+
Monthly Traffic
Generated by KOL content
1K+
Initial KOL Content
Generated per month via Social Media
$100M+
Sales in One Year
Achieved through sustained GTM efforts
2K+
Ongoing Content
Monthly KOL/UGC for rapid growth
Success Stories
Elevating Category Original Inventor Brand to Premium Market Position
Challenges
Competing against lower-priced competitors
Need to establish a premium brand image
Increase sales and market share
Solutions
Permium Pricing: Strategically raised product price to 120%, providing more budget for ads and marketing initiatives
Optimized Amazon listings with SEO-rich content and high-quality images
Engaged influencers and utilized customer testimonials
Result:
Premium Pricing
Increased product price to 2.6x that of competitors
Sales Growth
Achieved 3x increase in sales In 3 Months
Market Position
Successfully positioned Flairosol as a premium brand on Amazon
Customer Satisfaction
Boosted positive reviews and customer trust
Success Stories
TCL - Full funnel growth and top market share
Achieving Full Funnel Growth, 0% to 20% Market Share in 6 weeks.
Challenges
Top brand launching in new competitive category
No brand presence in the category
Premium priced product with unique differentiator (NxtPaper) needs communication
Solutions
Holistic view over digital marketing
Upper funnel drives total sales and full funnel efficiency
Brand building and performance ads integration
Big push: Q4 Connected TV and Prime Video ads
Results:
20% market share (head 2 head) in 8 weeks
400% "brand + owned keyword" surge
3% Brand lift in the new category
Success Stories
Emeet - Global growth with efficiency edge
Achieving Global Growth and Efficiency in a Competitive Market
Challenges
Mature category, compete against bigger brands (Logitech, Anker)
Extremely competitive category with similar offerings
Global growth requirements
Solutions
Market share oriented strategy (7 products in top 20 BS)
Holistic strategy competing on share of voice
Super active efficiency-focused ads management
Real-time adjustments for promotions and competitor actions
Result:
Market Share
Achieved 7 products consistently in the Top 20 Amazon Best Sellers
Efficiency Edge
Optimized ad spending for maximum impact, 35% more efficiency for competitive advantage
Global Reach
Successfully drove international market penetration, 10 marketplaces
BRANDS WE SERVED
Global Reach
Los Angeles, United States
US headquarters for North American operations
Shenzhen, China
Asian hub for manufacturing and logistics
Berlin, Germany
European Center for EU Marketplaces
London, United Kingdom
Sales and marketing office for UK